Chalkfarm app for iPhone and iPad

Whimsically named after a stop on London’s Northern Tube Line, Chalk Farm was founded in late 2010.

Back then, the company’s presence was strictly online. Specializing in unfussy but elegant cakes, there were just two on the menu: a carrot whiskey sultana and a deep, dark gingerbread, both of which were highly popular during Christmas time. Other cakes were gradually incorporated into the collection, such as salted caramel macadamia cupcakes, a chocolate guinness loaf, a red velvet with its roof of raspberries, and kueh salaat, a Nyonya delicacy, for which it has become incredibly well known.

After three years of courting new ideas and refining old ones, Chalk Farm opened its first outlet in Paragon in June 2013, a cosy, white space constructed around a striking glass counter displaying a plethora of treats, from loaves to cupcakes, from brownies to cheesecakes, a quarter of which was to change every month.